J d . S

The Simple Laundry

The Simple Laundry

Online Laundry App

Utilities   |   Android   |   UX/UI, App Dev, Branding

Back in September 2015, I was in the third year of my college, was having a discussion with four of my classmates about the irregular and unreasonably priced laundry service that we had. We did some research and asked several other students if they would like to have an app for that, and launched Deterge Laundry. As full-time students, we didn’t want to raise the capital to purchase equipment and lease space, and it didn’t make sense for us to manage a full-time laundry business, so we decided to be the technology provider and aggregators.

Identifying users

User research was done of more than 30 potential target users from different colleges around the area & people living around the area. Conducting interviews is essential in gathering information, throughout the years I’ve learned that the better you get at this the more useful the information will be.


Small revolution

We came up with an online laundry solution for university students and people living around the area. We focussed on making the app easy to use and service affordable and fast in comparison to the other existing service providers.

We aggregated a few small local launderers (dhobiwaale) who agreed to be a part of our service. And later we got a deal with a major laundry service provider who then was under contract with Indian Railways. With the help of their massive infrastructure and manpower, we were able to provide a fast and affordable service for everyone.

We managed to engage more than 80 weekly active users in a span of a month with just a basic investment of ₹30k.

People loved our service and lot of college students came in to support us. A lot of friends came in for helping hands in development and operations. A lot of students in our college were motivated to take up entrepreneurship and tried building new apps and services solving college’s problem for students. Our institute later built an incubator cell for entrepreneurship and took on the services and the tech from us to manage and develop it further.