J d . S


Design is more than just aesthestics

It's about the users and their needs

It's about usability & functionality in equilibrium with business

Keeping budget, technical feasbility and developers in mind.

From B2C to Enterprise

I've got it all covered, I have worked in multiple brands operating in multiple industries. From retail to heavy industries, from lifestyle to food, I have wore many hats. It's more than just the design that I contribute to. I took ownership and resolved complex problems in a way that demonstrated balanced judgement. I developed creative workarounds and solutions for many problems within appropriate timeframes for businesses. My work resulted intitiation and pursue of professional relationships for greater mutual benefits.

Minimalism at scale

I'm a minimalist, in truest sense of the word and that reflects in my design style. However complex the product might be, I try to keep the design very minimal and clean

User Experience

  • UX Design
  • UI / Visual Design
  • Prototyping
  • Interaction Design
  • User Research
  • User Testing


  • Web Design
  • Graphic Design
  • Digital Marketing
  • Branding & Identity
  • Illustration
  • Information Design

People I've worked with

As every collaboration is unique, everyone has taught a great deal. I have omitted several other big names to honor my non-disclosure agreement.

The Process

I keep users at the centre of my process and the everything revolves around it, and this is not just for UX design, it applies everywhere. Well, it doesn't work ideally everytime but the whole idea is to understand the problem first by talking with the stakeholders, by asking the right questions. It paves the path for an insightful journey of ideation and brainstorming. Inspired by Design Sprint methodologies by Google Ventures and David Travis, I enjoy the brainstorming process where I think aloud my ideas. Later I convert my ideas into designs, prototypes or any other visual motifs.

Customers and users are vital part of the process, I involve them in decision making, keep their point of view and ideas and keep iterating and improving. I focus on creating more practical, implementable if not very pretty. I am not a fan of the 'Dribblization' in the design industry and think we should focus on more rational, usable and functional solution.

Animation credits: Raheel Wali and Luca Rondine